When it comes to improving your digital marketing presence there are a few very simple things that you can do to get the ball rolling. The best, and worst part about digital marketing is that your work is never done, there is always room for improvement and optimization.
Here are some great tips that can go a long way to helping you achieve your goals.
1. Focus on mobile
The vast majority of people on the internet are accessing it through a mobile device. This shown by Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens, it’s become essential that your website is mobile friendly.
2. Study SEO and get really good at it
This is something of a moving target as Google is always making tweaks to their search algorithm. If you are unsure of where to start then you should look to many of the online resources that Google has about creating great content for your users.
3. Speed up your processes
If you are still using local servers, then it might be time to make the switch to a cloud-based hosting system. This can have a huge advantage in the long and short term. You will be a lot more nimble when it comes to accessing your campaigns and you can log into any of your applications remotely and make any timely contributions or even fix mistakes when you are outside of the office.
4. Get the right people for the job
You are probably using platforms like Facebook for your paid advertising. If you are using Facebook for marketing, advertising is now essential to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing different ads and segmenting your target market, you’ll get better results using Power Editor.
To properly set up Facebook ads you will need to ensure that you have someone who is fluent with their systems. You can train yourself as they do have some learning tools, but this will take time. When it comes to digital advertising, experience is very important.
5. Don’t stop at a Facebook
There are many other platforms out there that you can incorporate into your digital marketing strategy. You should feel free to research them to see where your target demographic is so that you can make the most out of your time, energy, and budget.
6. Use email workflows to your advantage
This can be a great way to leverage content even more and to push your contacts through your buyer’s journey and ultimately convert them into customers. This is where you can get creative with a number of different offers to really help you to hit your goal targets.
7. Don’t overlook organic social media
Some may think that the gold rush for organic social media is over, but there is still room to express yourself. You should not feel shy about using these tools to grow your brand and increase awareness. Your competitors are doing this already so you should too.
8. Remarketing ads work
If you want to make sure that you are getting the most out of the visitors to your site then you should look into remarketing ads. These can be used to keep track of a users behaviour on your site and then serve up relevant ads even at the product level to ensure that your site is always top of mind as the customer is considering a purchase. This is a tried and tested method you should not overlook if you are serious about your digital marketing goals.